The Association of Magazine Media has produced the 2019 edition of the Magazine Media Factbook.
An emphasis on the power of both print and digital together highlights the importance of digital publishing. However, often the analysis for digital relates to a publication print replica edition that isn’t leveraging the publisher’s magazine issue delivery for digital. The beyond flip edition format of the VERTIQUL premium digital editions platform allows publishers to leverage even further the combined media value to both audience and advertisers.
In addition, a premium digital magazine platform provides ad enhancements for more conversion than typical print display ads.
The modern digital magazine has the opportunity to engage deeply when usability AND the anticipation of this experience is welcomed by audiences.
We recommend all association and trade publishers integrate the resources that are relevant within their own media kits and ad sales programs for 2020.
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source: MPA Website