A Modern Digital Editions Strategy
Advontemedia launched the VERTIQUL.com solution to provide publishers a method of displaying their magazines that could be easily read on any device without apps, downloads, or flipping pages. We created the solution as a custom branded domain companion to the publication website which could leverage key strategic publisher strengths. The publisher periodic issue is the ultimate conversion deliverable.
A beautiful advertising, editorial & design digital publication layout
Our experience of working with over 100 publishers over 10 years for digital revenue maximization gave us the proper insight for the new digital solution. Our top objective is to design a beautiful issue using the existing print InDesign master files to properly display advertising, editorial & design layout for the best digital reading experience possible.
Our “publisher centric” digital publication solution model has always been reinforced by industry innovators we speak with each week and in the research we perform. It’s also a differentiating aspect as many other digital platforms either limit to print-replica or degrade the linear full issue experience optimizing articles only.
Beyond replica digital editions to become the best digital publications
The research confirms our roadmap to build upon our strengths for full service premium editions for association, business, and niche media publications:
- Branded to Publication – The digital issue must remain branded and recognizable to audience – not served or seated on unknown or 3rd party newsstand url or app
- Enhancement beyond Print – The premium digital publication issue solution must have the ability to leverage every other content enhancement and brand extension initiative; video, webcasts, learning/education, shows, podcasts, livestreaming, & custom code.
- Compatible Turnkey Startup – Leverage the publisher’s existing publisher working platform solutions in place which provide digital fulfillment issue notification; assist with making sure creatives get people out of the inbox and into the premium digital edition with multiple issue entry points
- Innovate & Experiment – Enable publishers to experiment and immediately launch new publications, brand extension newsletter editions, and increase edition frequency, especially weekly editions
- Data & Analytic Support – Design the platform issue landing page configuration must match the current publisher business model; subscriber access, and custom advertising and digital issue distribution options must easily support a diverse array of publication business models
Research Report
Read the Full Story: Modern Digital Publishing Strategy